Week8G Essay Example | Topics and Well Written Essays - 1000 words

Week8G - Essay Example Our mission is to provide easy access to cheap (used) books for students all over the world, with regards to the steadily increasing prices on the textbook market (YPB.com, 2012). There should be a vision statement that is the basis of the creation of the given mission statement. There is so much need for clarity on the main purpose of the project. Is it focused at selling the books to its target audience or to offer students a forum for discussion on textbooks and course content, share experience and network all over the continent? Change of a project should also not be initiated because it does not bring forth so much revenue. On the contrary, there should be a development strategy for better marketing and related issues to increase the market scope. It’s not practical to have such a large scope of market for a developing investment. The mission and vision should be smart, where the mission is specific, measurable, and also time bound. Stating that the service will aim to deliver anywhere in the world means there so mush need for an understanding of different course requirements from potentially thousands of academic institutions. This may take a million ears to achieve. The site needs to sell itself in terms of look and feel, so that it is easy to use and keeps interest from site visitors. By using existing customer purchase and search data, the site can offer a more personalised service and allow for people to find additional books which complement current ones. It can also tap into other social networks to help draw in more customers and promote itself at University fresher fairs with a fun image which will help people to remember them when later looking for their course books. Finally, although allowing for some fun and humour, the site needs to be seen as a place which can provide a good quality service and experience whilst maintaining an eye on keen pricing and offers to demonstrate affordability. Such a requirement barely gives